Push campaigns with specific user segments always come with positive customer engagement. However, deploying a push campaign can be a daunting task, and you will need a hand from an automated plugin to get the job done. Let’s now explore seven best plugins providing push notification service that will make a change to your eCommerce revenue.
What Is Push Notification Service
Push notification service is a marketing tactic utilizing push notifications to achieve more sales and brand exposure. There are now countless plugins on the market that provide this type of service. That’s why we will need this guide to sort out the best of them.
These third-party push notification service plugins do more than just assist mobile app developers to send push messages. Some of the best push notification service providers can also assist in customizing and scheduling the messages, offering ab testings to improve campaign performance, and scaling your customer base to build a subscription list.
Benefits And Challenges Of Push Notifications
Push notifications do not take up as much cost as text messages, and you can send notifications without having to pay any extra charge. Push notifications also offer more flexibility; they can serve many different purposes such as reminders, abandoned cart recovery messages, updates, user retention incentives, etc. The benefits of push notifications explain why they are always rated as one of the most effective online marketing platforms/ methods in engaging users.
There are now many free push notification service plugins, but they are not always a fit for your online business. One of the biggest challenges when communicating with customers via push notifications is to make decisions around what, when, and how to send them. Content relevance is always the key to all push notification success stories.
What Makes A Good Push Notification Service Tool
Easy To Set Up
You probably don’t want a push notification plugin that takes too many complicated steps to get it ready. Seamless integration and ease of use are the two keys when considering a tool for sending push notifications both mobile and web platforms.
A high-quality plugin should be able to integrate multimedia content and CTAs into the message. A typical push notification consists of a title, brand icon, and action buttons. Rich formats will help leverage the open rates and retention rates from all users.
A RESTful API is a must when it comes to creating a full-featured app push notification. Your plugin needs to be fully documented to be compatible with as many operating systems and browsers as possible.
Even a free push service plugin should be able to provide real-time analytics; otherwise, you won’t see how your push content is performing. With detailed custom data and ab testings’ results, app owners can monitor the conversion of their push notifications in real-time.
Top 7 Push Notification Service Plugins For Higher Conversion Rates
Ecomfit is a plugin offering the best free push notification service for small-scale campaigns. If you are looking for an easy-to-use plugin for getting started with your push notifications, Ecomfit is right up your alley. This plugin offers a free plan for your first 1,500 unique visitors, making it an ideal starting place for your campaign.
For campaigns targeting more than 1,500 visitors, you will need to opt for one of its paid plans depending on your expected number of subscribers. Both your mobile app and website can be integrated with Ecomfit; it works for all devices. This means that you can send and schedule both mobile push notifications and web push notifications.
Ecomfit also provides ab testings and real-time analytics on your conversion. In other words, this plugin checks all the boxes to be one of the best push notification service providers.
Google Firebase offers both in-app messaging and push notification features (similar to Amazon SNS). As compared to Ecomfit, Google Firebase is not as optimized for customer segmentation and push content customization. However, you still have all the analytics from Google on your push messages.
LeanPlum is not specifically designed for push notifications; it is more like an all-in-one app marketing tool kit to automate push notifications. Still, you can find so many features from its dashboard that can help you create and send unlimited push notifications. This engagement platform includes email marketing, app inbox messages, mobile notifications, and more.
Pushbots is a push notifications service company coming with many marketing automation features. So if you are looking for a set-and-forget tool to push out simple notifications, Pushbots can be a great help. The analytics built in Pushbots are also comprehensive, making it comparable to the well-known Google Analytics.
CataPush is another simple RESTful API plugin that can be used for sending web push notifications. For every message sent, the app publisher will see its real-time status and delivery confirmation. And as a high-quality push plugin, you can easily insert multimedia components into your message.
The most worth-noticing features on Mixpanel are its user segmentation, push machine learning, and custom data analytics. This plugin also offers three plans (Starter, Growth, and Enterprise plan) so that users have more flexibility in choosing a suitable expected coverage for their push strategy.
Taplytics is a push system bringing you all the basic functionalities for automating push messages according to mobile user location, personalizing push content, and analyzing push reports. One downside of this system is that you will need to keep in touch with its sales support to know their custom pricing plans.
The Bottom Line
Mentioned above are the most recommended plugins for a quality push notification service. This list of top push notification plugins is created with user-friendly values in mind, bringing you the tried and trusted tools that will leverage your conversion and sales volume. Thank you for your time on this post, and all the very best to your online business!