The field of the best marketing automation for e-commerce is developing at a fantastic rate.
It refers to technology that supports companies to plan, manage, and calculate their marketing tasks via an automated system, with the purpose to enhance their revenue and efficiency.
In light of its development, we will show you 15 surprising stats about marketing automation for e-commerce.
Read on for a better understanding.
DON’T MISS 15 surprising stats about marketing automation for e-commerce
#1 – The global marketing automation market will obtain $5.5 billion by 2019
According to MarketsandMarkets, the value of the marketing automation industry worldwide will reach $5.5 billion by 2019 compared to $3.65 billion in 2014.
#2 – 80% of businesses using marketing automation
In a study by VB Insight, 80% of businesses using automation have enjoyed enhanced leads. It also points out that these are quality leads because 77% of the same businesses reached an increase in conversions.
#3 – 49% of companies using marketing automation for e-commerce
Automation grew at such a speed in 2016, a reported 49% of companies availing this technology in their marketing strategies. And for B2B companies, this number soars to 55%.
#4 – 14.5% increase in sale productivity
To prove the effectiveness of marketing automation, a study from Nucleus Research has revealed that sale productivity increased by 14.5% when automation was utilized.
#5 – Marketing automation is “very important”
To the global success of the marketing across channels, more than 91% of the successful users claim that this system is crucial.
#6 – Saving your time is the No.1 benefit
Following a report by Adestra in 2015, the most significant benefits of automation are saving time (74%), increased customer engagement (68%), and increased chances including up-selling (58%).
#7 – More than 2/3 of top-performing small businesses using marketing automation
Pardot has pointed out 68% of top-performing businesses are utilizing automation.
With excellent benefits including larger revenue development, better customer satisfaction, and more lead-to-sales conversion, they increase seven times compared to small businesses ranked as “average.”
#8 – Small businesses reach 50% of their revenue from existing customers
Obtaining 50% of the revenue from existing customers when using marketing automation
Pardot has continued revealing that small businesses using this technology obtain 50% of their income from current customers.
On the contrary, for small businesses who don’t avail this number falls to 30%, making them focus on finding new customers more.
#9 – Marketing automation is worth the price
11% find this technology is too expensive; meanwhile, 47% agree that it is reasonably priced. Additionally, 10% reckon that it is inexpensive, 22% pricey but worth to use, and only 10% were unsure.
#10 – Google Searches for marketing automation attained the highest number in June 2016
According to Google Trends’ data, search volume for marketing automation has been developing at high incremental rates in June 2016. This suggests an increased concern and awareness of this technology.
#11 – Email and CRM are the most efficient types
Following a survey in 2019, 53% marketing influencers affirm that marketing automation CRM and email are the most beneficial kinds using for marketing purposes.
#12 – “Ease of use” is the best factor
More than 86% of marketers affirm that evaluating automation tools for their marketing strategies is ease of use.
#13 – Marketing automation tools are mostly accepted
According to a report, 75% claim that they currently avail at least one type of marketing automation tools.
#14 – The revenue of using tools is increasing
From $11.4 billion in 2017, this number will develop and reach $25.1 billion annually by 2023, according to Forrester.
#15 – 63% of companies expect to get the benefits
Nearly 2/3 (or 63%) of companies surveyed want to get the benefits of this system within six months of execution.
Aside from 15 surprising stats about marketing automation for Ecommerce above, we also continue updating more in our upcoming posts.