Push notifications are one of the best marketing channels as it offers considerable brand exposure and high conversion rates. These push messages can appear on all browsers and device operating systems, bringing higher open and click through rates. If you are planning for an effective push strategy, this guide can be a great help.
Differences Between Push Notification And Pull Notification
A push notification is an automated message sent to the user device from the app server. It can display outside of the website/ mobile app, provided that the user permits the business to send push notifications to their device. For example, the app publisher can send push notification to iPhone from web and users will see it without having to be on the website.
A pull notification, on the other hand, is activated by the user manually. An often-seen example of pull notification is when you turn off push notification and check your email inbox manually. This means you will only see your new emails when you open the email app.
A push notification won’t require you to be active on the mobile applications or websites to reach your device. It can always show up on your screen like a clickable pop-up, making it free from being filtered by spam/junk box mechanisms like such on emails.
If sent properly, even one push notification can bring you sales and customer lists. More importantly, push messages have the power to boost user engagement/ user retention, giving you a bigger loyal customer base.
What Should And Shouldn’t You Push Notifications For?
There is no limit in sending push notifications, and there are now many automation tools that can automate the message based on customer behavior or location data. However, it’s important to keep the content relevant; otherwise, there will be no engagement but instead disturbance to the customers.
Provide new updates
You can use a push notification as a reminder for your update, new arrival, and a new promotional program. People find great value in these notifications, which will boost sales and conversion rates.
Recover abandoned cart
People may have an interest in your products, but it does not always mean they will settle down with their buying decision. Using push messages will then help the store owner to convince the customer to complete their unchecked payments.
In order to receive any push notification, users have to opt into the app/website. You won’t be able to send push messages to people that haven’t subscribed to your business. That’s when emails and paid ads come into play to bring you initial traffic.
Show irrelevant content
Never send a notification to advertise another product; you will need another channel for it. Also, irrelevant content won’t provide the customers with any value, which will annoy them as a disruptive message.
Request users to rate your app
If you interrupt users with a notification asking them to rate your app, only bad things will happen. It’s very likely that users will unsubscribe from your business, turn off push notifications, or even uninstall the app. A push notification should be something actionable that people will get benefits from it.
Common Mistakes When Running A Push Campaign
Push notification is a handy tool to reach out to your customers and engage them to your offerings. However, it does not mean you can use push notification any way you want. Here are five common mistakes that many content marketers before realizing their consequences.
- Too many notifications: Of course, we don’t want to send too few notifications because this cannot create enough power to engage customers. However, too many notifications are like you’re being talkative, and people are probably annoyed by it.
- Not scheduling notifications: Timing is an important factor for a successful push strategy. Without a proper schedule for notifications according to user date, time, and time zone, the exposure will be very low.
- Not using onboarding notifications: These notifications are used to welcome new users to your app or website. Without them, your subscription list has no resources to grow.
- Not segmenting your customers: It’d be an absolute blunder if you consider your customer base as a homogeneous mass. Different groups of users require different push tactics, so it’s crucial for your push content to be as personalized as possible.
- Not analyzing custom data: Without sitting through the conversion report, you will never know how the visitors are thinking and reacting to your push notifications.
Ecomfit – An Automation Push Plugin
When it comes to push notification automation, you will need the right tool for it. And if you are in search of an easy-to-use yet comprehensive plugin to help you with the tasks, Ecomfit is the one that can. Here are its main features:
- Create Compelling Content – Your full control over the push content: CTAs, product link, website URL, photo, vector, etc., you can add all of them to your push notification.
- Reach And Convert Visitors Into Loyal Customers – With Ecomfit, you can create one-click subscription prompts to quickly add your visitors in your subscription list.
- Ability to compare different push layouts to choose the best convertible notification.
- Restful APIs – Ecomfit leverages your data with seamless and powerful APIs, giving you more power to personalize the push notification.
- Support All Browsers And Operating Systems – Chrome, Firefox, Opera, Safari push notifications are all available on Ecomfit.
The digital marketing channels of push notifications are more popular and favored than the most existing ones. Marketers should then equip themselves with befitting tactics to deploy the push campaigns with a guaranteed result. And if you are looking for a tool that can help you automate most of your tasks, Ecomfit is worth the recommendation.