One of the most challenging tasks when it comes to running a website/ app is driving traffic to it. Your content is attractive, your deals are appealing, your post is published but the open rate is desperately low. You need a hook to keep people staying in touch with your business. That’s when a plugin push notification can help you out.
The Fundamentals Of Plugin Push Notification
Before settling down on a plugin push notification, it’s crucial for every content marketer/ app developer to have some background knowledge on the concept and mechanism.
What Is A Push Notification Plugin?
Generally, push notification WordPress plugin is a means of customer engagement and reengagement. It helps business owners to prompt visitors to subscribe or be directed to the website/app without having to collect any personal information.
Specifically, these plugins are used to send push notifications to users’ mobile or desktop devices. These messages will not be sent to the default message app but instead popped up to the screen or displayed in the notification centers of the device.
A push notification can come in many forms and serve many purposes. The push notifications’ best marketing value is that users don’t need to be currently in the app or on the website to receive them.
However, they can choose whether or not they will be receiving push notifications in the future. This feature then calls for complicated strategies to send the relevant push messages without disturbing the customers.
How Does It Work?
Different push notification plugins work in a slightly different way. Still, there are general rules in their mechanisms, defining the standard of a quality push plugin option.
Once you install a push notification plugin, it will require your WordPress credentials to integrate with your website. From its dashboard, the plugin is open to configuration, with which you can set the location, scale, content, or other advanced features of your push campaign.
Some plugins for WordPress will allow you to send notification based messages to both websites and mobile devices. In the case of a mobile push notification, you will need to create an app for it. As it integrates to any of your business WordPress websites (or Woocommerce/ Shopify stores), you can configure the schedules for your smart notifications. User’s device will then also be able to receive automatic push notifications from your app/ website.
Why Should Add It To Your WordPress SEO Site
It brings more return visitors to the business.
If the users like you enough, they will subscribe to your app/ website. But does not mean they will always stay updated. Push notification will then come into play to create subscribers base and re-engage them to the business. A promotion program, abandoned cart reminder, seasonal discount coupon, or new product arrival will bring people back to the WordPress sites or apps .
It is more visible than an email.
When it comes to open rates, clickthrough rates, and conversion rates, email will just hold the candle. The busy life easily keeps emails completely forgotten, and most email domains can categorize promotion emails out of the primary inbox, making this marketing channel less feasible than ever.
Push notifications for WordPress sites or mobile devices, on the other hand, are more visible because they normally pop up on the screen. Users can also take action directly from the message and get back to the app/website in no time.
It thoroughly engages your customers if deployed properly.
Despite its powerful effect in engaging customers to the business, push notification plugins should not be abused. Relevant push content is always the priority; it helps the business reach out to the customers at the right time and place.
5 Best Push Notification Plugins
Ecomfit is all about user engagement, customer acquisition, and conversion tools, making it one of the best WordPress push notification plugins on the market. With Ecomfit, app builders can customize message content, add call to action buttons, schedule the message to different time zones and geo-locations.
The best thing about Ecomfit is that it works on all operating systems and browsers. This feature allows for maximizing the exposure and speed optimization of your push campaign.
Besides the configuration settings to send unlimited notifications and start building a push message from scratch, Ecomfit is also packed with an analytic tool. It produces data reports in great detail, showing you customer behavior patterns and all the ab testings in need to make better decisions.
Omni Kick can be another option for your go-to push notification plugin. It comes with all the basic and reliable features to assist in sending push content.
Whether it is content customization, segmentation, drip campaign, analytic insight, you can find them all on the Omni Kick’s WordPress dashboard and setting section. However, as compared to Ecomfit, this notification plugin for WordPress is more costly as it does not offer any free plan.
Hello Bar is a simple plugin for start-up push notification campaigns. For under 5000 views/ month, you will get it for free. Hello Bar provides two premium plans – Growth (USD 29/ month) and Elite (USD 99/ month). Still, the maximum views are limited at 500,000/ month.
Roost Web Push is a WordPress plugin that focuses on sending web push notifications. Every time your website has a new update, Roost Web Push will automatically send it to the subscribed customers. This plugin is suitable for any website owner who is yearning for a more active interaction with their users.
Plugin notifications for WordPress are flooding the marketing. And if you want something newbie-friendly, MobioPush can be a good choice. Founded in 2014, MobioPush has helped hundreds of webmasters to implement push notifications on Chrome, Safari, and Firefox.
Wrapping It Up
Plugin push notification is an essential tool that offers a real and direct connection between a business and its customer. The recommended plugins above will be great sidekicks if you are looking for an easy way to integrate web or mobile push notifications into your website/app.