Social media is now playing such a massive role in our lives like never before. Not only does it change the way we interact with each other every day but also change how we do business.
If you want your E-Commerce site to stand out among millions of rivalries out there, doing Social Marketing is a must. Take a look at our top 10 Social Marketing Rules for Selling Online.
10 Social Marketing Rules for Selling Online
#1 Set Goals
Listing down what you want is the 1st rule you can’t go without when running a business as it helps you know where to spend your money and efforts. Before jumping into any actions, set benchmarks on matters like the total budget for Social Marketing, the duration of a campaign, the number of followers you want to gain, and the conversion ratio of followers to customers, etc.
#2 Decide on Which Social Media Platforms
Nowadays, there is a great deal of different Social Media Platforms around the Internet. However, not every platform is tailored for your business and your customers. Instead of wasting your time, money, and effort on the wrong platforms, you should evaluate them, and carefully choose which ones match your business.
#3 Create a Well-organized and Easy-to-use Website
The ultimate goal is to get customers to purchase products on your website. So, before thinking about creating a fancy website, you would want to make sure that it is well-organized, user-centric, and easy to navigate.
Nowadays, it is also essential to personalize shopping experiences for customers, at least by showing product recommendations based on their last view or last purchase.
#4 Constantly Engage with Customers
You can’t build a relationship with your customers without interacting with them. Create a blog on your website, posting on other social channels regularly, and responding to your customers promptly are some proven methods. Make sure your content is user-generated and trendy. Don’t forget to use images, videos, and link the posts to your website.
#5 Use Paid Social Advertising
“There ain’t no such thing as a free lunch”. In today’s competitive market, trying to stand out among thousands of rivalries with solely organic strategies is nearly impossible.
Paid social ads will not only bring you more potential customers but will also push your existing ones to buy more products.
#6 Optimize SEO
Despite having been in the Social Marketing game for quite a while now, SEO is still one of the crucial practices to improve your sales.
The number of your customers will skyrocket if your website appears on the 1st page of Google and vice versa.
However, optimizing SEO goes a long way, so make sure you identify the right keywords for your website and patiently follow the SEO rules.
It’s a fact that most buyers hesitate to spend money on their first visit as they tend to check out many other options.
Remarketing means when a customer leaves your website without buying, it will place display ads of his last viewed product on other sites that he is visiting. The reminder will encourage him to return to your website and reconsider making a purchase.
Accordingly, the possibility of an order is remarkably higher.
#8 Influencer Marketing
As the name suggests, Influencers have a significant influence on their followers’ ways of thinking and living. Customers place their trust in influencers, whose lifestyle, beauty, or talents they love and admire. And so, a product recommendation from an influencer will increase the chance of customers checking it out and buying it.
#9 Use Automation
As we have mentioned above, responding to your customers on the dot is a great way to engage with them because it makes them feel important.
If you don’t, do you think that your customers will wait for you or have a look at other countless choices? In order not to miss any queries from customers, it is best to use auto-responses or chatbots.
#10 Pay Attention to Mobile
Do you often use your phone or your laptop to scroll your Facebook feed? No one can deny that mobile is the next big thing.
People use mobile phones to do almost everything now, and mobile shopping is not an exception.
Therefore, you would want to optimize their mobile shopping experience by improving the mobile version of your website or even building an app.
Above are the top 10 Social Marketing Rules for Selling Online, have you tried any of them? Don’t hesitate to share your experience with us!