Building a brand name is hard, but creating an E-commerce brand name is even harder.
There are millions of rivals on the Internet, so how to build your E-commerce brand name from scratch and make it outstanding? Let explore the key in this inclusive guide.
Building your E-commerce brand name from scratch
1. Situate your position in the market
Before taking any further steps, you need to know exactly where you are in the market.
Let’s answer the following questions carefully:
“What am I going to sell?”
“Is there any niche market there?”
“How about the competitive rate?”
“Who will be my potential customers?”.
To locate yourself, you can utilize these ways:
- Researching your product or service class and examine your rivals
- Talk to people in your targeted segment and listen to them; find out what they want
- Explore relevant social media channels that your target audiences like
- Try to be a regular customer shopping in your competitors’ stores; find out what their customers feel, what are their tricks, and what you can learn from them
This is the first step you need to take before taking any further action as it will form your pathway gradually by giving you a direction.
2. Make out your objectives and goals
Now you may have the initial direction for your E-commerce business, let’s specify your particular aims and focus on achieving them.
You have known where you are and where you will go then you must find out how to go there.
You should have some adjectives in the definition of your brand to make it clearer for both you and your customers. For example, you should describe your clothes store as chic, cute, vintage, fashionable, comfortable, etc.
Stick to your way until you come to the “Finish” line. Starting an eCommerce brand from scratch but do not forget its final point.
3. Name your brand and give it a logo
As an E-commerce businessman, you will have to commit to giving out something.
Your brand name and logo should be the shortest expression for your commitment.
It is essential for you to create a unique name and logo that can’t be confusing but broad enough in case you want to broaden your business.
Here are some excellent examples:
- Invent a word: Adidas
- Use figurative word: Puma describes strength and speed
- Litteral description: The Coffee House
- Use the initials of a long name like KFC (Kentucky Fried Chicken)
- Combine words: Facebook (Face + Book) or Pinterest (pin+interest)
Both your logo and name should be as brief and straightforward as possible as it can create more a powerful impact and be more memorable.
4. Have a motto and prove it
After your brand name and logo, tagline is the second thing your customer will see about your business as it is displayed in your bio or at the top of your site.
Your catchphrase should be catchy, reasonably short, descriptive, and impressive enough.
Let’s create a creative slogan based on the following examples:
- Pitney Bowes: “We Power Transactions That Drive Commerce”
- M&M: “Melts in Your Mouth, Not in Your Hands”
- De Beers: “A Diamond Is Forever”
- Verizon: “Can You Hear Me Now? Good.”
- Ronseal: “It Does Exactly What It Says on the Tin.”
- Dollar Shave Club: “Shave Time. Shave Money.”
- MasterCard: “There are some things money can’t buy. For everything else, there’s MasterCard.”
5. Promote your branding along with your business
Time changes everything, and the E-commerce world is never static.
As your business grows, your brand needs to be innovative. No one wants to get bored with the same thing all the time, too.
You can broaden your market, add a new product line, create a new style to your current service, or do anything else that refreshes your brand. However, be sure that what you are changing does not make everything worse.
Generally, any E-commerce business plan will go through this branding process.
These steps are must-have and most generic, so you need to come up with your own E-commerce business ideas.
Let’s understand how to build your E-commerce brand name from scratch in your words and have your creative ways.