Suppose you are an entrepreneur – a completely new factor in the e-commerce world. It’s a risky choice when you decide to embark on this journey as one false step can spoil the whole effort.
Possibly you have harbored lots of ambitions and already mapped out in your mind various strategies to leverage your own business, but don’t you know that success only comes when you target the right objectives?
Well, let’s not beat about the bush and go straight to the point right now.
No matter which plan is in your mind, the first thing you, a new e-commerce entrepreneur, should equip yourself with is an analytics tool. Let us say it’s a must for a step and several steps forward in your path to success.
If you’ve got the point, look no further than the following 5 must-have E-commerce analytic tools in this article.
5 analytic tools that are worthy of your investment
Are you owning a chain of up-and-coming e-commerce stores? If yes, how well do you know about the customers stalking on your website each day? Don’t say that you couldn’t care less.
In the end, what it all boils down to, is the matter of page viewers. When people are visiting your site and using your app, all you see is just a specific number of visits at bounce rates, while the rest is the unknown.
Does that number tell you about who are your most valuable customers? Which campaign generates the most revenue? Or which product features most customers are big on? Probably no.
But with Kissmetrics, you get the answers to such questions immediately. Thus, this analytic tool enables you to drive growth, attract more loyal customers, and boost retention rates.
This guy is among the most well-known analytics tools all over the globe. It helps users reinvent their plans every day, provides robust information, and organize user interface. The best thing is that it can be integrated with many platforms to offer comprehensive data on sales, and so on.
RetentionGrid is another sound investment.
Users can know which marketing campaigns are bringing in the most revenue as well as understand the essential features about the customers they are working with. With these insights, retailers will know better to develop appropriate strategies.
Metrilo is an all-in-one solution that comes across as not only an analytic tool but also an actionable platform with an integrated CRM and an automated marketing email system.
You will know when customers drop off in your funnel, the reason why they cancel, and how segment behaviors change over time. All the information allows you to take appropriate action to boost sales and get loyal buyers.
Adobe Marketing Cloud
This option is among the top picks for large e-business stores.
It helps address common challenges that most e-commerce site owners encounter, including efficiently managing and measuring social marketing activities, optimizing marketing spend on certain displays, delivering personalized experiences, and figuring out digital body language.
Thanks to the rapid growth of the activities within the E-commerce sector and the popularity of analytics tools, business entrepreneurs can get the insights to master digital marketing step by step.
They have more opportunities to seize and have more motivation to pursue their dreams. And the 5 must-have E-commerce analytic tools are definitely key ingredients in their whole journey.