Driving customers to a business is not enough; it won’t convert to anything if you have a “leaky bucket.” Shopping cart abandonment is one of the most significant reasons for a limited revenue flow. Abandoned cart recovery is then a must-take strategy in order to increase sales stably. Having questions about this eCommerce terminology? Here is everything you’ll need to know.
What Is Abandoned Cart Recovery?
When a shopper adds an item to their cart but does not complete their purchases, we call it an abandoned cart. Abandoned cart recovery involves all marketing attempts to re-engage customers and convince them to follow through with the payment.
How To Recover From Abandonment Issues?
Push notifications have long been a mainstay of eCommerce abandoned cart recovery. Push notifications, or push messages, are the pop-ups showing on a user device when they allow the app/website to send info/update.
Among all abandoned cart reminder methods, push notifications have the highest conversion rates, open rates, and clickthrough rates. You can personalize the abandoned cart notification so that the relevant content will encourage customers to come back to their cart.
A push notification can go further than just a reminder. The website owner/ content marketer can use it as a delivery means for their discounts, promotional offers, updates, or any other info of their preference.
If crafted meticulously, emails can also lower the abandoned cart recovery rate. When it comes to creating content to get back the customers, abandoned cart emails need more effort to be convertible.
Push notifications are normally brief and straight to the point. Recovery emails, on the other hand, require more photos, concise texts, and intriguing CTAs.
Email content also needs a lot more ab testings. The test does not limit itself to the email body text; it also involves subject line, layout, and product photos.
A convertible email normally strikes to the urgency/ scarcity, uses specific, low-commitment CTA buttons, and is as personal as possible. Even though reducing shopping cart abandonment via email has become harder (due to strict email domain’s filter), this channel is still one of the most with-mentioning solutions.
Most retargeting ads can also be automated and scheduled to drip-feed like push notifications. And among all three abandoned cart recovery solutions, retargeting ads require most financial support. However, these ads provide more accuracy as they present the exact products that people left unpaid in their cart.
Once users abandon their cart, retargeting ads will come into play and show them what they missed while they are on other platforms/ social media channels. The two most popular platforms for retargeting marketing are Facebook and Google, which allows for the widest exposure of cart recovery reminders.
How To Avoid Cart Abandonment?
Secure & Diverse Payment Options
The payment is hardly feasible if customers do not feel safe with it. They will leave the cart unchecked to protect their financial information. That’s why the checkout process must be the top priority when it comes to building a website.
The payment gateways should include some popular channels, such as Apple Pay, VISA, Mastercard, American Express, Paypal, credit card, etc. They should also be diverse enough to cover as many personal preferences as possible.
Hidden costs may make the offer look good for the first impression, but it won’t help you close the deal. Being upfront with the shoppers about the shipping rates or other extra costs will help them know what to expect when they decide to pay for the shopping cart.
If possible, try to move forward to a “free shipping” policy. It will be a great push force encouraging customers to buy without any other second thought.
Optimize Website Performance
Loading speed, checkout procedure, UX & UI design are the three pillars in website performance optimization. In order to increase your conversions, you will need your store to load quickly, involve simple payment (without the need for signup/ login), and look appealing.
To build trust and credibility, social proof notifications are a great help. Icons showing the number of buyers, embedded product reviews, social media buttons are proof that shoppers may need to feel confident that they are making the right buying decisions.
Irresistible Offer/ ExitIntent Popup at Checkout
When the customer is trying to check out without paying, it’s your must-not-waste chance to keep them stay for a bit longer. Offers with the product image, saving info, and coupon code/ discount coupon will be useful reminders.
If you are running a promotion program or affiliate program, it’s an ideal time to let the shoppers know and ease them into buying/ collaborating. As you let this chance pass by, the cart abandonment possibility will be even higher, and there will be more effort in need to win them back.
Review Abandoned Checkouts
Popular eCommerce platforms like Shopify or WooCommerce have a payment dashboard from which you can see the payment status. As the payment is recorded in the transaction history, you can find the cart abandonment patterns to quickly react to the situation.
Ecomfit – A High-performance Plugin To Recover Abandoned Cart
The most challenging part of abandoned cart recovery is monitoring the content. That’s why even the most experienced eCommerce marketer will always need a tool to make sure the content reaches their potential customers at the right time and place.
Ecomfit is now one of the best abandoned cart recovery tools you can rely on. Besides the ability to deploy push notification and email strategies, it also provides abandoned cart recovery statistics showing you how your content is performing.
Ecomfit also comes with full features to customize the reminder with product photos, purchase links, and CTAs. With this plugin, you can schedule and send an abandoned cart notification, cart recovery email, segment your abandoning shoppers, and analyze your strategies to choose the best one with the conversion rate optimization features.
That’s it; abandoned cart recovery has never been all laid back and chill. You will need to approach the shoppers in many different ways (push notifications, email, social press and media), trying to persuade them to stick to their buying decision. This guide on abandoned cart recovery hopefully arm you with the fundamentals to facilitate your upcoming strategies and grow your business.