It’s customers that will decide the success or demise of your online business. You won’t make a profit until someone knows your presence in the e-commerce industry.
Therefore, developing a complete marketing plan to increase the volume of traffic has never been a waste of money. This article will map out a short guide for E-commerce marketing.
An Introduction to E-commerce Marketing
E-commerce marketing serves to attract public attention to a business that operates in online sales. To this end, marketers can use search engines, social media, digital content along with e-mail campaigns.
E-commerce Marketing Classification
E-commerce Search Engine Optimization
SEO is the key to the long-term success of any e-commerce business. It designs your website in line with the ranking preferences on Google so that any relevant search terms will lead viewers to your site.
You can receive a substantial volume of traffic daily with just a robust search engine placement for a relevant keyword from Google or long tail searches.
Google considers websites a collection of text and images. Its role is to detect the content as well as the proper location of one page in the search engine results pages. You can exploit “on-site” SEO factors to make sure Google views your site in the same way as your expectation. They include title tags/ meta descriptions, keywords in content, linking, and URL structures.
Writing E-commerce Product Descriptions
Not many web owners pay enough attention to providing satisfactory product descriptions. Instead, they only post fundamental details on product pages.
Besides product images, size, and color choices, try to include your search engine keywords and persuasive words for a purchase. Rather than keeping standard manufacturer descriptions, you should create those of your own.
Every product page should be as unique and compelling as possible so that customers can enjoy reading a fresh content that they can’t find elsewhere among hundreds of small web shops.
Adding Product Reviews
You can increase the chances of selling products by displaying user-generated product reviews on the separate page of each item. Comments from customers who have purchased the product are more credible, encouraging hesitant visitors to make their final decision.
Posting Product-related Videos on YouTube
Compared to Google, YouTube is the second largest engine with billions of active users. You can find a captive audience here.
Decide your topics with highly searched keyword terms and share helpful videos about your product. The content of such videos is diverse, ranging from a close-up look at every detail of the product to how to use it properly. This way can enhance visitor satisfaction and create long-lasting relations with them.
Automation has boosted the positive effects of e-mail marketing. It typically includes post-purchase follow-up and abandoned shopping carts.
In the first case, you send an email to customers a few days after they successfully purchase your products. They can send you useful feedbacks to improve the quality of offerings for future customers.
In the second case, you e-mail to detect the problem, minimizing the loss of consumers. Or else, remind them to finalize the checkout process or suggest related products if a visitor doesn’t do so in your shopping cart.
As suggested by its name, this type of e-commerce marketing exploits the voice of influential people or brands for your target market. Therefore, they can gain the trust of viewers through a sponsored post or recommendation.
Affiliates help to sell products to get a commission through traditional marketing tactics such as paid advertising and content marketing. In other words, they form a team market for you.
As for this type, you locate your prospects by tracking cookies, thereby providing potential customers with preferential shipping provided that you have shipping facilities or warehouses there. By this way can you get new customers.
Before You Leave
Above is a short guide for E-commerce marketing. We hope you can benefit from it to develop your online business