The world is always changing and so are the preferences and behavior of customers. It is necessary for the e-commerce industry to catch up with these changes not be outdated.
In this year, we can expect a greater number of businesses entering the market with brand new trends emerging. Here are the top E-commerce marketing trends in 2019.
Drop shipping doesn’t require much capital to launch but can bring about substantial profit for business owners. It serves as a bridge between suppliers, manufacturers and customers.
Right after you handle an order, the product will get shipped directly to the client without you accessing the physical product.
The advantages of such a business model are numerous, including low overhead costs, no expense on inventory, and less risk in the sense that you only purchase products from a supplier after receiving orders. In particular, dropshipping turns out of much help in case you sell cumbersome items that consume lots of space in stores or warehouses.
However, challenges shouldn’t get overlooked. The shipping process can last longer than expected since you can’t monitor how and when the seller delivers the product. In addition, unprofessional suppliers may ruin the customer experience.
Smarter Payment Processing
Payment is the last step to finalize an order, so it has great impacts on customer satisfaction and loyalty. Many shoppers don’t complete the payment process even after adding products to their cart, mainly due to a complicated checkout process.
To reverse the situation, reforming payment solution is necessary. Especially in the times of globalization, you need to provide better payment methods for foreign customers to expand your business worldwide. A feasible way is to integrate payments into a single platform so that you won’t run into trouble of handling different platforms and currencies.
Otherwise, you can turn to third-party service providers. With just one account, they accept all payments from top e-commerce marketplaces.
Customers don’t stick to one channel of online purchase. Instead, they tend to shop around in brick-and-mortar stores, branded store online or retailers such as Amazon along with eBay and even social networks like Facebook.
Therefore, to increase sales, online merchants need to maintain their presence across all shopping channels available. Besides building up the main website, they can use popular channels, including Google Shopping, eBay, Amazon, etc. or social media platforms like Pinterest, Instagram, and Facebook.
However, the difficulty in management makes many e-commerce sellers hesitant at adopting this new business model. Fortunately, there are e-commerce platforms like BigCommerce to solve the problem. They help to synchronize your inventory with popular channels that customers often visit and process orders from a uniform location.
Nowadays customers are paying greater attention to packaging of products. Compared to traditional designs, unique packaging is more likely to lure them into making a purchase. They become more interested in customized ones.
As a result, to stand out from the rest in 2019, your e-commerce business needs to provide custom packaging. This is when third-party solutions come in handy.
For example, Packhelp allows users to design packages on its web app before checking out prices. Boasting flexibility, its durable packaging can cater for businesses of all sizes. With a 3D visualization tool, you can get an overview of the final product to decide whether to buy it or not.
Before You Leave
The e-commerce industry is undergoing continuous transformation towards personalization and revolutionizing the customer experience.
It’s high time to grab the top E-commerce marketing trends in 2019 so that your business won’t be left behind.