When it comes to the e-commerce industry, it’s crucial to catch up with popular techniques to remain competitive. To set up an online store isn’t so difficult, but to attract a huge volume of traffic and increase customers’ returning rate are another story.
Below are the top five proven marketing strategy for E-commerce business that can help with the development of your store.
This type of marketing strategy aims at producing photos, videos, infographics, and blog articles to impress your target audience to visit your website.
There’s no financial cost involved, but it requires lots of patience and effort to come up with strategy and production.
The key here is to detect your target audience precisely, their age group, interests, and useful content for them. Afterward, plan posts and prepare a list of headlines beforehand to post on suitable occasions.
Some useful posts include lists with a summary of each product, instructions, tips, or advice, as well as articles with an amusing tone. Don’t forget to conduct a monthly assessment to examine which posts generates the most traffic.
E-mail marketing offers an efficient solution to increasing sales.
It starts with providing a box with a sign-up form that includes special offers to collect the e-mail address of visitors, especially at the end of the checkout process.
The content of marketing emails should focus on promoting new products, supplying discounts, or relevant blog articles. Sometimes mix non-product and product content to prevent the overwhelming feeling.
Social media marketing
If used properly, social media can prove helpful in turning customers into brand advocates, thereby publicizing your company.
There are a variety of platforms available for you to take advantage of, including Instagram, Pinterest, Twitter, and Facebook.
Inserting too much promotional information into posts may be discouraging to customers. They enjoy being entertained and informed, so posts about current trends may be more appealing. Don’t forget to give something away in return for their following, for example, exclusive discount code or a personal message.
Good PR means having a story relevant to the audience. Therefore, a good knowledge of your audience is essential in touching their heart. First, make a list of publications that are possibly appealing to your target market, then collect contact details and classify them into different focuses.
Depending on each type, design a separate pitch. However, in all cases, keep it concise, clear, and outstanding. Journalists are busy with masses of promotional messages so something different will leave a great impression on them. Remember to include your phone number so that they can contact you at any time.
Also, it’s worth sending them a sample. Therefore, they will appreciate your thought and get a better sense of your product. That is especially true in the fashion industry. Most bloggers want to keep pieces of clothing as a gift thanking for their review.
Affiliate marketing enables other people to market your products to get a commission. As the supplier, you create a unique URL so that it is easy for affiliate marketers to advertise your products.
For example, a blogger posts this URL with an article about your website on his or her website. Upon clicking on that URL, viewers will move to your website, and each purchase will be attributed to the blogger.
This method is readily available since it gathers a network of marketers that are seeking similar affiliate schemes.
The article mentioned above outlines five proven marketing strategy for E-commerce business. We hope that, depending on the type of your products, you can choose the best method to get the hugest profit.