Have you recently noticed that you’ve lost a fair amount of sales?
If you run an online store, you must know how important conversion rates are regarding your profit. It allows you to increase in customers and business growth.
But when your conversion rates are suffering abnormally low, you must find a way to tackle with the problem firsthand.
Many reasons can contribute to your lack of conversions, whether it’s the content or design that your website offers, but changes must be made to prevent your company from losing more sales.
Reasons why your online store conversion rate is low
1. You don’t offer free shipping or returns
Proven to be an incentive to help drive sales and increase conversion rates, offering free shipping and returns are excellent offer to make purchasing look more affordable.
Considering your visitors all have a different income, making your product more accessible will encourage the buying decision in a more negative direction.
2. Bad quality images
A picture is worth a thousand words.
To emphasize high-quality products, photographs are crucial. Well-taken photos give your visitors a brighter view of the product you’re selling. Without visual references, how will they know what they’re paying for?
3. Your website doesn’t use SEO
To optimize your content, using the search engine optimization (SEO) technique will allow your website to appear more frequently when a keyword gets searched.
Since Google shows relevant searched content, doing the necessary keyword researches will help increase traffic.
4. Difficult checkout procedure
A common reason why customers abandon carts is due to the problematic checkout procedure. Keep the layout simple, making sure the page isn’t too cluttered.
5. Pricing strategy is wrong
When using the right pricing strategy, you’ll see a rapid increase in conversions. Aim to use competition-based pricing by making sure it doesn’t cost significantly more to secure your customers.
6. Lack of communication
Playing an essential part in your sales outcome, offering a convenient live chat service to solve any problems or questions quickly will help your conversion rate grow. Additionally, you can track patterns of common issues occurring on your customer’s side.
7. No tracking number
Sending tracking information via email or text message will improve your brand’s credibility. Giving your customers accurate and important updates of their orders will help ease their minds.
8. No trust
One reason you’re experiencing low conversion rates could be that you have no credible proof as a trusted website. Having real customers write reviews, and including contact information will help visitors trust your website.
9. Intruding entry pop-ups
Pop-ups can be useful when used correctly, however, including too many on your website is a recipe for disaster. It will interrupt your customer’s experience, forcing them to exit your site.
Using pop-ups wisely can bring a lot of benefits. Only if you know how to make the ads not annoying anymore.
10. Unattractive website
An attractive website creates a good impression for any newcomers. Creating a website that is easy to navigate and looks good will result in potential client gain.
11.Your website isn’t mobile-friendly
As more people have access to phones, making your website mobile-friendly expands the usability of your site.
12. Not persuasive enough
A persuasive website should convince visitors to buy your product. Use carefully chosen words that appeal to the audience as well as including facts to boost your sales.
13. Slow website
Nothing is as dreadful has having to wait for a website to load. Always make sure your users get a quality experience when browsing your website.
14. Too many words
Too many words make your advertisement less appealing as it often appears very chunky. Also, upon viewing the vast amount of words they have to read through, it will result in your visitors leaving.
15. Undesirable product
The product you’re selling needs to be suitable for your target customers. Advertising an unwanted product will only waste your money and efforts.
Improving conversion rates can be easy if you give the customers what they want.
A good place to start is by taking a close look at your website and fix any flaws. We hope you learned some useful tips by reading our article to help increase your Ecommerce conversion rate.