The ultimate goal of any E-commerce site is to promote sales. Your website needs to maintain the freshness, smoothness, and user-friendliness to attract a high volume of traffic and keep a sustainable returning rate.
Here are 10 ways to optimize your Online Store to stay on par with your rivalries.
No.1: Simplifying the Checkout Process
Many customers are hesitant in completing the order process if it requires the creation of a profile. Therefore, keep the checkout easy and straightforward with a guest or anonymous model.
No.2: Using Appealing Photography for Products
Pay attention to taking right photos of your product lineup with a broad overview, a close-up detail shot as well as various angles. As a result, customers can examine the offerings as carefully as possible, thereby increasing their likeliness of making a purchase.
Don’t forget to keep a consistent look throughout your e-commerce website.
No.3: Merchandising Products
You’d better classify products according to their functions and other products that come along with them. For example, sandals and shoes should be in the same category, while pants and stockings are expected to go together.
Make sure you include a summary of product information so that customers don’t need to search anywhere else.
No.4: Facilitating Website Navigation
Organize your website in a straightforward design so that customers can easily find what they need and check whether their other options are related to any product available.
To optimize the performance of the search engines, include a sitemap of the current structure so that they can map out the organization of your website better.
No.5: Enhancing the Quality Of Customer Service
Think differently and work out how to improve the usability and friendliness of your online site interface. For instance, provide 24/7 e-mail and phone support or a chat service. The more helpful your staff is, the more favorable your store is over others.
No.6: Using Pay Per Click Advertising
Compared to search engine optimization, pay per click advertising is the same except it is paid ads rather than organic listings. It will appear on the top of the search results when it comes to various keywords that advertisers want to promote in each campaign.
In general, pay per click advertising often supplements the SEO efforts of companies in the long run.
No.7: Taking Advantage of Social Networks
Social media create great opportunities to draw public attention through interactive conversations and spreading high-quality content.
Major social networks include Twitter, Facebook, and LinkedIn. Exploit them to promote your best content regularly while paying particular attention to promotion, measurement, and customer service.
No.8: Using E-mail Marketing to Gain Loyalty
The e-mail list is the most direct channel to make subscribers become customers. Encourage e-mail subscription by providing exclusive deals, discounts, and sales that are unavailable on other marketing channels. Don’t forget to integrate messaging in e-mails to inform customers about new products, promotion programs, etc.
No.9: Applying A/B Testing
A/B testing means to run two versions of the same web page to find out in which features visitors are the most interested. It’s necessary to regularly test landing pages, home pages as well as other features to survey the current trend, obstacles to finalizing the order, or causes of conversions.
No.10: Taking Notice of The Right Copy
It’s the copy used on your website that leaves an impression of your company on visitors. Highly converting copy underlines outstanding features of your services to induce viewers to make their final choice.
The best way is to apply a consistent voice and tone to product pages, landing pages, e-mail marketing, social media posts, and any place that involves contact with potential customers.
Above are 10 ways to optimize your Online Store. Have you tried to put any of them into practice?
Share with us your experience in the comments below.